I created a comprehensive branding guide for HockeyIQ.com, a site for hockey fans, players, and enthusiasts alike to learn more about the sport.
Early Development
I started by creating a brand direction and moodboards for my supervisors to choose from. I based these on my research into hockey fan/player demographics, and competitor research.
In the end, we decided to go in the direction of the third moodboard. That in mind, I began logo development. Here are some of my early designs:
We decided to move in the direction of the last two logos. We simplified and tried out more color variations:
Final Branding
Aurora Hone 