Community Access Naperville, or CAN, is a non-profit organization that provides individuals with intellectual and developmental disabilities the opportunity to be a part of their local community.
They tasked the North Central Design Agency to create 13 cohesive Facebook posts to bring in donations for Giving Tuesday, a national holiday that encourages genorosity.
Ideation and Planning
To begin, we tried to mesh the existing CAN branding with a fun new look. Below is the moodboard we created.
We also came up with a schedule for posting and catagories of posts that optimized for viewer interaction.
Schedule:
- Post mainly on weekdays from 11am-3pm
- 2-3 posts a week
- Increase posts as Giving Tuesday approaches
Post Types:
- Countdown to Giving Tuesday
- Informational posts
- What is CAN?
- What is Giving Tuesday?
- Donate a cup of coffee campaign
- How can you support CAN
First Draft
To confirm the style with our client we create a test post and received feedback on. Using this feedback we nailed down a style guide so we could move forward and complete the rest of the posts.
Style Guide
Final Posts
Use the arrows to swipe through the final posts!
Aurora Hone 